Influence Group
Led a multidisciplinary creative team of designers, video editors, and copywriters, overseeing the creative process from concept development to final execution. Developed creative concepts, advertising ideas, and large-scale campaigns for clients across Egypt, Saudi Arabia, and the GCC, translating strategic objectives into impactful and engaging brand experiences across multiple platforms.
SingularityKSA
Led the art direction and visual development of branding and event packaging projects, translating creative concepts into cohesive visual identities and engaging brand experiences. Worked across different project stages to ensure consistency between the initial creative direction and final execution, while developing distinctive visual solutions tailored to each client and event.
The Influencers
Managed the graphic design department and oversaw the development of creative content across multiple projects and platforms. Worked closely with the moderation team to align visual communication with content requirements, while maintaining consistency, quality, and efficiency across the department’s creative output.
Integrated Marketing Solutions | IMS
Supervised junior graphic designers while leading the development of branding and social media projects for various clients. Translated creative briefs into strong visual concepts and ensured consistency across different brand touchpoints, while providing creative guidance and maintaining the overall quality of the team’s output.
TALK LLC
Led rebranding and art direction projects for a range of clients, developing visual identities and creative directions across different applications. Also created digital artwork and print materials for social media and other communication channels, ensuring that each execution remained consistent with the overall brand direction.
Multiple Accounts
Developed teaser campaigns and social media content for Ramadan radio shows on Mega FM 92.7 over a two-year period. Also created social media visuals and digital content for several public figures, adapting creative concepts and visual styles to reflect their individual identities and communication needs.
TeenStuff Magazine
Contributed to the magazine’s visual content by designing editorial layouts and background artwork for published articles. Worked within the magazine’s existing visual direction while developing supporting graphics that complemented the editorial content during a three-month internship.